Copy That Converts.
Development That Sells.
Results You Can Measure.
From a single sales page to a full done-for-you retainer — every service below is built around one goal: getting your business more customers through better words and smarter marketing.
Every project follows the RMBC Method — Research, Mechanism, Brief, Copy — the same framework used by the world’s top direct response writers. You don’t get guesswork. You get a proven process applied to your specific business.
The Done-For-You
Monthly Retainer
If you want all your marketing copy handled every month — website, emails, ads, Google profile — this is the most efficient and cost-effective way to work together.
Done-For-You Copywriting Retainer
Six active copy channels. Written monthly. One flat fee. No contracts.
Words That Move People
To Take Action
Every copywriting service below is available as a standalone project. All copy is written using the RMBC Method — thorough research first, then a strategic brief, then the copy itself. No templates. No shortcuts.
Sales Copy
Long-form sales letters, VSL scripts, and sales pages written to convert. Built on direct response principles — not fluff.
- Full sales letter or sales page
- VSL (video sales letter) scripts
- Offer positioning and headline research
- One round of revisions included
Email Copy
Standalone email sequences written to nurture leads, re-engage past customers, and drive bookings without spending on ads.
- Welcome sequences (3–7 emails)
- Re-engagement / win-back sequences
- Launch or promo sequences
- Subject lines + body + CTA included
Ad Copy
Facebook, Instagram, and Google ad copy written for specific traffic temperatures — cold, warm, and retargeting audiences.
- Facebook + Instagram ad sets
- Google Search ad copy
- Multiple hook variations for testing
- Copy brief + visual direction included
Website Content
Homepage, service pages, about pages, and landing pages — written to convert visitors into leads and leads into customers.
- Homepage copy with hero + sections
- Service or product pages
- About page with credibility story
- SEO-friendly structure included
Social Media Copywriting
Captions, hooks, and post copy for Facebook, Instagram, LinkedIn, and TikTok — written to stop the scroll and drive engagement.
- Platform-specific caption writing
- Hook-first post structure
- Content calendar copy batches
- CTA optimization per platform
Video Scriptwriting
Scripts for YouTube, TikTok, reels, explainer videos, and video sales letters — structured to hold attention and move people to act.
- YouTube and long-form video scripts
- Short-form reels and TikTok scripts
- Explainer and brand video scripts
- VSL (video sales letter) scripts
Product Descriptions
Benefit-led product descriptions for Shopify, Amazon, Etsy, and WooCommerce stores — written to convert browsers into buyers.
- Benefit-first description structure
- SEO keyword integration
- Bullet points + full description
- Optimized for the platform you sell on
Paid Social Media
Full paid social strategy and copy for Facebook and Instagram — from audience targeting recommendations to ad creative copy.
- Cold, warm, and retargeting ad copy
- Audience targeting brief included
- A/B test variations for each ad set
- Performance-focused copy angles
Email Campaigns Management
Full email campaign management — strategy, copywriting, setup, and sending. You hand it off. I handle everything from list to inbox.
- Campaign strategy + planning
- Full email copywriting
- Platform setup (Mailchimp, Klaviyo, etc.)
- Send scheduling + basic reporting
Shopify Stores Built to
Sell From Day One
Not just a pretty store — a store designed around conversion. Every element is built with copy and customer psychology in mind, not just aesthetics.
Shopify Store Development
I build and set up Shopify stores from scratch — or improve existing ones — with a focus on conversion-optimized layout, copy-ready pages, and a customer journey that makes buying easy.
Every store I build is paired with copy that sells. You don’t get a blank template — you get a store that’s ready to generate revenue from the first visitor.
The RMBC Process —
From Brief to Delivered Copy
Every project — retainer or standalone — follows the same proven four-step process. No guesswork. No winging it. A repeatable system that produces copy that converts.
Research
I study your business, your customers, your competitors, and your market before writing a single word. I use your onboarding form, your reviews, your website, and competitor analysis to build a complete picture of who I’m writing to and what moves them.
Mechanism
I identify the unique angle — what makes your offer different, what problem it solves in a way competitors don’t, and what “hook” will make your ideal customer stop and pay attention. This is what separates copy that converts from copy that just describes.
Brief
Before writing, I build a copy brief — the strategic document that maps out the angle, the audience, the proof points, the objections, and the structure. You can review this before the copy is written so we’re aligned from the start.
Copy
Only now do I write. The copy arrives in your inbox with a clear structure, benefit-led language, and a CTA that tells your reader exactly what to do next. Revisions are included until you’re satisfied — no extra charges, no passive-aggressiveness about “scope.”
Why does the process matter to you? Because it means the copy I deliver isn’t based on what I think sounds good. It’s based on what your specific customers respond to — their exact language, their real objections, their actual desires. That’s what makes it convert.
Not Sure Which Service
Is Right for You?
Start with the retainer if you want ongoing copy across all channels. Or email me directly and I’ll recommend the right starting point for your specific situation — no pressure, no pitch.