Your Work Speaks
For Itself.
Your Website Doesn’t.
Every month, I write the words that turn your local business into the obvious choice — while you stay focused on the work you actually love doing.
No contracts. Cancel anytime. First rewrite is on me if you’re not happy.
You’re Losing Customers to Competitors
Who Aren’t Even Better Than You
You didn’t start your business to write. You started it because you’re genuinely good at what you do — whether that’s roofing, plumbing, landscaping, HVAC, cleaning, or any other trade that people in your area need every single day.
But here’s the uncomfortable truth most business owners don’t like to say out loud:
In the 8 seconds it takes a new customer to decide whether to call you or scroll to the next result — your copy either wins them over or loses them forever.
It’s not always the best service that wins. It’s the one that sounds most convincing on the screen. And right now, if your website, ads, and emails were written by you on a busy Tuesday afternoon — or worse, copied from a template — you’re leaving real money behind every single day.
Think about it. How many people visited your website last month and didn’t call? How many saw your Facebook ad and kept scrolling? How many got your follow-up email and deleted it?
That’s not a traffic problem. That’s a copy problem.
Words That Make
Your Phone Ring. Every Month.
I’m a direct response copywriter who specializes in one thing: helping local service businesses turn browsers into buyers — using the same persuasion frameworks used by the world’s most successful direct marketing campaigns.
No fluff. No “brand storytelling.” No abstract brand strategy decks that gather dust. Just words that work — placed exactly where your customers are looking, crafted to move them from curious to convinced.
Each month, on retainer, here’s exactly what I write for you:
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Website Copy Refresh (up to 3 pages)
Home page, service pages, About — updated and optimized monthly so your site stays sharp and current as your offer evolves.
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Monthly Email Sequence (5 emails)
A full nurture or follow-up sequence every month — written to re-engage leads, drive repeat bookings, and generate referrals.
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Ad Copy — Google + Facebook (2 campaigns)
Headlines, body copy, and CTAs for two ad campaigns per month. Hooks that stop the scroll and send clicks to you, not your competitor.
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Google Business Profile Optimization
Your GBP description, service descriptions, and post copy — written to rank and convert the searchers who are already looking for you.
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Monthly Copy Audit + Recommendations
A written review of what’s working, what needs fixing, and what we should test next — so your copy keeps improving every single month.
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Priority Response (48-Hour Turnaround)
Need a quick rewrite for a promo, a new service page, or an urgent ad? You get to the front of the line. Always.
Everything above. Every month. One flat retainer.
Real Results for
Real Local Businesses
“I’d been trying to write my own website copy for two years. Within one month of working together, my inquiry rate doubled. I wish I’d done this sooner.”Marcus T. Owner, Premier HVAC Services
“Our Google ad cost-per-click went down and our booked jobs went up. The copy just hits differently when someone actually knows what they’re doing.”Diane K. Owner, Pristine Home Cleaning
“Three competitors in my area are using the same template website. Now my site reads completely differently — and my customers notice. I get compliments on it.”James R. Owner, Ridge Top Roofing Co.
“The email sequence alone brought back four old customers in the first month. That paid for the retainer four times over.”Sandra M. Owner, GreenEdge Landscaping
Everything You Need.
One Simple Monthly Retainer.
Let’s be straightforward about this — because I think you can smell a gimmick from a mile away, and so can I.
Here’s what you’d normally pay if you tried to hire out each of these services individually:
Monthly Retainer
- Website copy refresh (3 pages) $900
- Monthly email sequence (5 emails) $600
- Ad copy — 2 campaigns $500
- Google Business Profile copy $250
- Monthly audit + recommendations $350
- Priority 48-hr response access $200
Secure payment. You’ll receive an onboarding form immediately after purchase.
The 30-Day “Actually Works” Guarantee
If after 30 days you don’t feel like your copy is converting better than before, tell me. I’ll rewrite everything at zero charge. If you’re still not satisfied, I’ll refund your first month in full. No awkward conversations. No fine print. Just a guarantee I can stand behind because I’m that confident in the work.
Honest Answers to the Questions
You’re Probably Already Asking
Do I have to sign a contract?
No. This is a month-to-month retainer. You can cancel with 14 days’ notice before your next billing date. I prefer it this way too — it means I have to keep earning your business every single month.
How does it work? What happens after I sign up?
Right after you complete your purchase, you’ll receive an onboarding form that takes about 15 minutes. I’ll ask about your business, your customers, your competitors, and your goals. From there, I get to work — no discovery calls required unless you want one.
What if my industry is niche or technical?
Good. Niche industries are my favorite to write for — because most of the copy that exists for them is generic garbage. The more specific your industry, the more clearly your new copy will stand out to the customers who already know what they’re looking for.
What if I need something that isn’t on the list?
Ask. If it’s a small addition — a promo flyer, a voicemail script, a review request email — I’ll usually just handle it as part of the retainer. If it’s a larger standalone project, I’ll give you a clear quote before doing anything.
How many clients do you take on at once?
Never more than five retainer clients at a time. That’s a hard limit — it’s how I make sure every client gets work that’s actually good, not just fast. Right now there are three spots available. When they’re gone, they’re gone until someone cancels.
The Customers You’re Losing
Right Now Won’t Come Back on Their Own
Every week without better copy is another week of potential customers choosing the competitor with the cleaner website, the sharper ad, the more convincing service description.
That doesn’t have to keep happening.
No contracts. 30-day money-back guarantee. Onboarding starts within 24 hours.
If you’re on the fence, consider this: one new customer — just one — from better copy likely pays for this retainer. Most of my clients see that happen in the first two weeks. The math isn’t hard. The only question is whether you want to keep leaving it on the table.