Six Types of Copy.
One Retainer.
Every Month.
Everything on this page is included in your $997/month retainer — no à la carte, no surprise invoices, no “that’s out of scope.” One flat fee, six active copy channels working for your business simultaneously.
Below you’ll find exactly what each service includes, the obvious benefits — and the hidden ones most business owners don’t realize until they see them working.
What Gets Written,
What It Actually Does For You
Kennedy’s principle: people don’t buy things for what they are — they buy them for what they do. Here’s what each deliverable does for your business, beyond what it is.
Website Copy Refresh
Up to 3 pages per month — Home, Services, About, or any page you nominate
- Complete rewrite of nominated page(s) each month
- Headline, subheadline, body copy, and CTA
- Service description bullets — benefit-led, not feature-led
- Optimized for both Google readability and human conversion
- Unlimited revision rounds until it’s right
- Turns passive browsers into active callers — without spending more on traffic
- Positions you as the clear expert before a competitor’s page is even opened
- Gives Google more signals to rank your specific service pages higher
- Replaces generic template language with words your exact customer responds to
Better website copy doesn’t just convert more visitors — it pre-qualifies them. When your words are precise, the people who call you are already half-sold. You spend less time on the phone convincing and more time booking jobs.
Monthly Email Sequence
5 emails per month — nurture, reactivation, seasonal, or follow-up sequences
- 5 fully written emails per month — subject lines, body, and CTA
- Sequences rotate: reactivation, seasonal, referral-driver, or new service launches
- Written to your existing list — in your voice, not corporate newsletter tone
- Structured using proven story-driven frameworks that hold attention
- Plain-text style or HTML-ready, depending on your platform
- Brings old customers back — people who already trust you and are easiest to re-book
- Keeps your business top-of-mind so customers call you first, not search Google
- Generates referrals passively — the right email at the right moment prompts recommendations
- Creates a direct revenue channel that costs zero in ad spend
A well-run email list is the only marketing channel you actually own. Google can change its algorithm. Facebook can raise ad costs overnight. But your email list is yours — and a good sequence turns it into a revenue tap you can turn on any time you need it.
Ad Copy — Google + Facebook
2 full campaigns per month — headlines, descriptions, hooks, and CTAs written for you
- Google Search Ads: headlines, descriptions, sitelinks, and callouts
- Facebook/Instagram Ads: hook, body copy, and CTA for 2–3 ad variations
- Each campaign written to a specific audience awareness level
- Pattern-interrupt hooks designed to stop the scroll — not blend into it
- Copy brief included so your designer knows what visuals to pair with each ad
- Lowers your cost-per-click — better copy means better quality scores and cheaper clicks
- Stops you wasting ad budget on generic copy that nobody clicks
- Reaches customers at the exact moment they’re searching for your service
- Gives your ad budget 3× the efficiency of average local ads
Ad copy isn’t just about clicks — it sets expectations before the customer reaches your website. When the ad copy and the landing page say the same thing, conversion rates climb sharply. Most local businesses break this chain. You won’t.
Google Business Profile Copy
Business description, service descriptions, and weekly posts — written to rank and convert
- Full GBP business description rewrite — keyword-rich and persuasion-first
- Individual service descriptions for each service you offer
- 4 weekly GBP posts per month — promotions, tips, or service spotlights
- Q&A responses written for your most common customer questions
- Review response templates for both positive and negative reviews
- Improves your local pack ranking — Google rewards active, complete profiles
- Converts “near me” searchers before they visit your website at all
- Turns your GBP into a 24/7 salesperson that most competitors ignore entirely
- Consistent posting signals authority to Google and keeps competitors from pushing you down
Most people decide whether to call you before they even click your website — based purely on your GBP listing. Your description, your posts, and how you respond to reviews are doing sales work on Google Maps right now. Most local businesses have left this completely untouched.
Monthly Copy Audit + Recommendations
A written review of what’s working, what needs fixing, and what to test next
- Review of all deployed copy from the previous month
- Performance notes — what’s converting, what’s underperforming, and why
- 3–5 specific improvement recommendations for the next month
- A/B test suggestions when patterns emerge in ad or email data
- Written summary delivered with your next month’s copy batch
- Your copy gets measurably better every single month — not just replaced
- You stop repeating copy mistakes that silently cost you bookings
- Patterns emerge over time that reveal what your specific audience responds to
- You get a strategic partner, not just a writer who delivers and disappears
Most copywriters write and leave. The audit is what separates a retainer from a one-off project. The compounding effect of monthly refinement means clients in Month 6 are operating with copy that’s six months sharper than what they started with.
Priority 48-Hour Response Access
Jump the queue for any urgent copy need — promo, new service page, rapid-response ad
- Dedicated email line — you bypass the general queue entirely
- 48-hour turnaround guaranteed on any ad-hoc request
- Covers: promo copy, new service pages, rapid revision requests, voicemail scripts
- One major ad-hoc project included per month at no extra charge
- Any additional large projects quoted separately and transparently before work begins
- You can move fast when an opportunity appears — without waiting weeks for a freelancer
- Emergencies get handled, not ignored — storm season, competitor moves, sudden promos
- You always have a copywriter in your corner, not on a waiting list
- Decision-making speed becomes a competitive advantage in your market
Speed is a weapon in local markets. When a big storm rolls through or a competitor closes their doors, the business that can publish new copy in 48 hours captures the moment. Most businesses miss these windows entirely.
Your Exact Monthly
Deliverable Schedule
Here is precisely what lands in your inbox every 30 days — no guessing, no “what did I pay for again,” no friction. You review, give feedback, I revise.
| Deliverable | Quantity |
|---|---|
| Website copy pages | 3 pages |
| Email sequence | 5 emails |
| Google Ad campaigns | 2 campaigns |
| Facebook/Instagram ads | 2–3 variations |
| Google Business Profile posts | 4 posts |
| GBP service descriptions | All services |
| Monthly copy audit | 1 report |
All copy delivered in Google Docs. Revisions requested within 7 days turned around in 48 hours. Unlimited revision rounds — no caps, no “revision fees.”
These Six Channels Aren’t
Six Separate Things. They’re One.
The mistake most local businesses make is treating each marketing channel as a separate project — a website here, an ad there, an occasional email. The result is a fragmented message that confuses customers instead of converting them.
A retainer fixes this. Every piece of copy I write for you is connected — the same voice, the same promise, the same proof — delivered consistently across every channel a potential customer might encounter.
Get Found & Get Clicked
- Google Ads copy pulls in active searchers
- Facebook ads reach people before they’re searching
- GBP copy converts “near me” traffic
Turn Visitors Into Callers
- Website copy closes the deal when they land
- Service pages answer objections before they’re raised
- Every page reinforces the same trust signals
Keep Customers Coming Back
- Email sequences re-engage past customers
- Referral-driver emails turn clients into advocates
- Monthly audit makes every channel sharper
When all three stages of this system are running simultaneously — and speaking with the same voice and message — the compounding effect is significant. Clients typically see improvement in all three within 60 days of starting.
One Retainer vs.
Hiring It All Separately
These are real market rates for what each deliverable costs when hired out individually. Most local businesses piece this together over time, paying more and getting less consistency.
- Website copywriter (3 pages)$900
- Email copywriter (5 emails)$600
- Ad copywriter (2 campaigns)$500
- GBP management + copy$350
- Copy strategist / audit$350
- Priority access / retainer fee$200
- Website copy refresh
- Email sequence (5 emails)
- Ad copy — 2 campaigns
- Google Business Profile copy
- Monthly audit + strategy
- Priority 48-hour access
The Questions Most People
Have at This Point
The retainer is designed as a system, and the system works better when all channels are active. That said, if you have a specific reason to prioritize certain deliverables in Month 1, just tell me in your onboarding form. I’ll weight the early work toward what matters most to your business right now.
About 15 minutes to fill out your onboarding form. Then a few minutes each month to read what I send and give me your feedback. That’s it. You don’t manage the process — I do.
Your onboarding form covers your customers, your voice, your competitors, and your proof vault in detail. Beyond that, I review your website, your Google reviews, and your competitors before writing anything. By the time your first draft lands, I’ve spent more time studying your business than most people who’ve worked for you.
Revisions are unlimited — that’s the specific scenario they exist for. If a draft sounds like a corporate brochure instead of you, tell me and I’ll rewrite it. The onboarding form has a full section on your voice and tone. Most clients say the copy sounds like them “but sharper.”
Yes. There is no contract. Cancel with 14 days’ notice before your next billing date and you won’t be charged again. The 30-day money-back guarantee on your first month means there’s effectively zero financial risk in trying the retainer.
Five retainer clients maximum, always. That is a hard cap — not a marketing line. It’s the only way I can do work that actually moves results rather than just producing volume. Right now there are three spots open.
Six Copy Channels.
One Flat Retainer.
Zero Contracts.
Every month, your website copy, emails, ads, and Google profile all speak with the same voice, the same proof, and the same message — compounding in effectiveness over time while you focus on the work.
No contracts. 30-day money-back guarantee. First delivery within 7 days of onboarding.